My product can be sold to a number of different individuals. Anyone from a stay at home mother to a college student can benefit from the Reverse Microwave. But, for the sake of the assignment I am going to narrow it down to 1. Mikey is a Sophomore in college. He often has late nights studying and does not have time to wait for the food that he orders to cool down. He wants to just have it and go to the library. That is why this product is perfect for him.
What do I have in common with him? We are both college students. That is about it.
I do not think this is a coincidence.
Hey Matt,
ReplyDeletewhile your customer avatar is pretty general and non-specific, it is a pretty good interpretation of your customer market, so it fits the assignment well. You could have included habits or general actions of your character that qualify your customer avatar to be considered for your product, but I can see where you are coming from. Keep it up boss!