Idea Napkin No. 2

1) You

My name is Matthew Field. I am a junior advertising major at the University of Florida. I want the Reverse Microwave to be a part of microwaves everywhere. I want it to be a normal feature. If the product takes off, I plan to dedicate the majority of my time to maintaining and selling it.

2) What are you offering to customers?

My product is the Reverse Microwave, which is exactly what it sounds like. I want to give consumers the ability to cool down their food at their own convenience. No more waiting for it to cool down or blowing on your food or putting it in the fridge for a bit. My product will let you cool down your food in record time, but thats not all. You could do things like un-melt ice cream and make ice. The opportunities are endless.

3) Who are you offering it to?

The Reverse Microwave can be sold to a wide array of consumers. However, if I had to narrow it down to a few, I think mothers and college students would benefit the most from it. Same people who use a regular microwave.

4) Why do they care?

I am offering something that literally no one else has. This technology is the first of its kind. This will be so beneficial and to a majority of the general consumers as well as just making life easier.

5) What are your core competencies?

As I said before, this technology is the first of its kind. People are going to be amazed!

I think these 5 elements fit well together. I think people are going to care greatly about this product, it is going to be a game changer. America loves new things.