1. The general theme of Thinking, Fast and Slow is to appeal to people's intuition rather than reason when using a marketing technique. The book discusses two award-winning psychologists views on why exactly intuition is so much important than reason. Daniel Kahneman claims that we are attracted to the "fame, feeling, and form" of advertisements.
2. This book connected to what we've been learning in class because when it comes to making an advertisement for my reverse microwave idea, I will have a better idea of how I should appeal to buyers. This book added to what I've been learning and gave me a completely new perspective on what to focus on when focusing on my target market. Obviously, it is extremely important to be reasonable, but the ability for people to quickly understand what my product is all about is even more important.
3. If I was to design an exercise based on this book, I would have each person in a class create an advertisement for a product of their choice. Then, classmates would fill out a questionnaire with questions that will measure the individuals level of intuition. For example, "On a scale if 1-5, how quickly did you make a connection to this advertisement?" The last question would eventually ask how effective the advertisement actually was to them. Each question will be based on intuitive thinking or rational thinking.
4. My biggest surprise when reading this book is that being intuitive when creating an advertisement may even outweigh logic. I always believed that any advertisement should be logical. While this is true to an extent, it makes sense how an advertisement being more understandable is important. The perfect mix of intuition and reasoning is the key to any marketing technique.
No comments:
Post a Comment