The Who: Throughout all of my interviews I have found groups of people who fall outside of the market of my opportunity. These are people who do not go out or people who go Downtown instead of Mid-Town. These people do not go to Mid-Town so this does not effect them.
The What: Opening up a new bar may not be the answer. Because in the end it all relies on students going out at a later time.
The Why: The need is different because people who do not go to Mid-Town, do not know about going out super early.
INSIDE
Who: People who go out to Mid-Town at UF.
What: People need to go out, but at a reasonable time.
Why: The need exists because of all the recent bar closings and people all go to the same bar and are forced to wait on line all night if they do not get there early enough.
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