Wednesday, February 28, 2018

Figuring Out Buyer Behavior No. 2

My interviews for this post were very helpful in furthering my product. In an interview with Dianne, a mother of 2, she explained to me that the price would need to be right because as good of an idea as it is, it is not a need. She told me that I have an excellent idea that I would like to combine it with a regular microwave. She said no one has room for 2 microwaves. My next interview was with Thomas, a Sophomore at the University of Florida, he really loved the product. He also said the only thing that really mattered to him was price. It seemed to be a trend that people only cared about price, really because my product is not a necessity.

In the end, I learned that no matter who I interviewed, price was the biggest factor. I was able to convince 2 of my interviewees that this product was a necessity for select people. However, everyone feels it should be a feature on a regular microwave instead of having 2. Which was always my intention.


1 comment:

  1. Hey Matt, you found out some really helpful information about your product from these interviews! To be expected, the point that most people care about is price. Everyone wants a helpful product, but if it is too pricey people would probably not care enough to buy it. Your idea is very interesting though and I think people would be inclined to purchase the feature!

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