Idea Napkin No. 1

1.     You:

·      My name is Matthew Field; I am a Junior Advertising major at the University of Florida. I am very creative, that is probably my best trait in the business world. I have a knack for innovation and creativity.

2.     What are you offering to customers?

·      I am offering a product that cools down food at your own convince. People hate waiting for things especially for their food to cool down, because they are hungry and just want to eat it. The Reverse Microwave allows the consumer to cool down their food in minutes or even seconds.

3.     Who are you offering it to?

·      I am not marketing my product to a specific group because it can be useful to just about anyone. Besides cooling down food, it can unmelt ice cream for a crying child, making ice coffee for a businessman who doesn’t want to use ice to water down his iced coffee, etc. The opportunities and target markets are endless.

4.     Why do they care?

·      This is a product that you don’t realize you need until you see it. Once the customer sees it they will be intrigued instantly. The average consumer is always interested in ways to do things quicker.

5.     What are your core competencies?

·      There are none and will be none because this will be a patented technology that no one has seen before. I am planning to pair with a company like GE and add it on to normal microwaves.