What's Next?

What I think is next:

I think that the next big step for the reverse microwave is creating and selling food kits and meal packages designed for reverse microwave use. There are a few setbacks for creating this new product line, including safety-related issues as well as marketing problems. I see these cooking and meal kits as a positive step for the reverse microwave’s business.

Existing Market Interviews:

1)   Alex Levy, 516-776-7970

2)   Jamie Samuel, 631-871-0022

3)   Jacob Smith, 407-252-4774

Reflection:

Overall, I think that the interviews went well, and I see a lot of potential for growth in the short-term and long-term future. Although I received mixed reviews/opinions regarding our new product, I think it is important to get criticism from every aspect of the general consumer. My first interviewee thought that it would be a smart idea, for both products are used together, and go hand-in-hand. Besides from the selling aspect, he liked the hands-on feature of the kits and thinks people will appreciate that.

My second interview was not as enjoyable. I interviewed a woman with children and she did not think this would be safe within the kitchen. I had not even thought of this before interviewing, but quickly assured her that it would be child-safe.

Lastly, I had good feedback from the food kits in my third interview. This interviewee liked my idea because it adds value to the original product, which he was on the fence about.

New Market:

I think that a new market for my new product could be within the military/space sciences. These food kits are at room temperature, and turn out to be cold/frozen and delicious. For the military/space, it would be ideal to have non-perishable foods that don’t have to also be eaten at room temperature. I think it would be beneficial to these agencies, for it is new and it will really work.

New Market Interviews:

1)   Philip Barofsky, 561-306-7894

2)   Michael Duell, 305-726-8593

Within these new markets interviews complete, I feel a little cautious in terms of entering this new potential market. From two of the interviews, it seemed that government contracts and these private agencies have long-lasting deals set up for things like this, as well as being rather conservative on things like this.

My last interview sparked a thought in my head. He had mentioned potentially going down a step and potentially marketing towards hiking/outdoors consumers. This was a great idea.

I think moving forward with new markets, it is important to properly do research and fully understand both your product and the consumer. Feedback helps your product grow and adapt as well.